BALLPARK

CLIENT: YNR New York

We teamed up with Y&R, NY to set a new record for the world’s longest BBQ marathon and grilled nonstop for 34 hours and 35 minutes straight, shattering the existing 30 hour record. We took over New York City’s Gansevoort Plaza and consumers tuned in via livestream to watch Food Network celebrity chef Tyler Florence and team go the distance.